This contribution from Women in Solar+ Europe features Jodie Brush, Communications & Public Affairs Manager at Verbund Green Power Iberia, emphasizing that meaningful change in diversity, equity, and inclusion (DEI) begins with everyday awareness and plays a key role in strengthening solar industry diversity. She argues that gender equality in renewables is not solely a women’s issue-creating progress requires inviting men into the discussion, encouraging them to listen, learn, and question their own assumptions.
Brush highlights that the renewable energy sector benefits from diverse perspectives, which fuel innovation and resilience. Rather than treating diversity as a numerical target, DEI should unlock collective intelligence across roles – from engineers and strategists to communicators-by actively listening and promoting inclusive communication.
She shares firsthand experiences of systemic gender bias, such as being interrupted on site or overlooked for advancement. To challenge this norm, she pursued strategic leadership roles, leaned on female mentors, and consistently delivered high-impact work. Mentorship, she says, is invaluable for validation and inspiration in overcoming career hurdles.
Brush stresses that authenticity matters: women shouldn’t feel compelled to mirror masculine leadership styles to succeed. Instead, leadership infused with empathy, collaboration, and clarity can be powerful and effective.
She urges companies to cultivate safe and supportive environments where all employees can contribute their full creativity. Small moments – like calling out unintended disrespect – can create ripple effects. Executive-level advocacy and legal frameworks are crucial, particularly given that global gender parity remains far off without proactive change.
To emerging women talent, Brush offers encouragement: your skills and presence are earned and needed. Impostor syndrome is common – even among leaders – but confidence, questions, and bold participation are vital. Real progress only happens when everyone is involved, and allyship is key to advancing sectors traditionally dominated by homogenous perspectives.
